Advertise ( poker )

To make a bluff with the deliberate intention of being exposed as a loose player. Advertising usually means showing down a mediocre hand,
to give the impression that you play overly loose or that you play a generally weak game. The idea is that other players will then give you more
action when you make a legitimate hand. Since people are bad at revising first impressions, this potentially beneficial effect can be long-lasting.
Typical advertising plays in hold'em might be to show down top pair with a weak kicker (e.g., K2), middle pair, or a gut shot draw that missed.
These hands have marginal intrinsic value, but playing them early in a session might pay off later. Of course, it's best to advertise if you actually want to
be called down more often, e.g., at an especially tight table. At a table full of calling stations, it might be unnecessary or even harmful.
Advertising can also mean anything you do at the poker table to manipulate how other players assess you.